HARRI OLAVINSILTA

CREATIVE LEADER OF THE AI ERA

We are bombarded with messages at every turn, making it harder than ever for brands to stand out.

AI will only amplify this challenge by increasing the volume of content and making much of it look the same. Yet, its true potential lies not in replacing human creativity but in enhancing it. As innovation accelerates, the future of marketing depends on meaningful, human-centered content in an AI-driven world. While AI streamlines workflows and delivers insights at incredible speed, the soul of every campaign—the story, the values, the connection—must remain human.

My mission is to help brands and teams find balance between tech and emotion. From inspirational talks to consultations, see how I can help. Let’s connect.

HARRI OLAVINSILTA is a seasoned strategist, creative director, and international public speaker. Over 20 years, he has worked with clients like IKEA, Audi, and UNICEF, created award-winning campaigns for Nissan and L’Oréal, and presented at top advertising festivals such as Eurobest and Digital Marketing Europe. In his current role, Harri helps companies become industry leaders through creativity and value-driven marketing.

 

EXPERTISE

  • BRAND STRATEGIES + CONCEPTS + IDENTITIES

  • COMMUNICATION STRATEGIES + CONCEPTS

  • CONTENT STRATEGY + CONTENT CREATION

  • CREATIVE CONCEPTS + EXECUTION

  • SUSTAINABILITY + PURPOSE

  • WORKSHOPS + INSPIRATIONAL SPEAKING

 

BRANDS & AGENCIES

IKEA | L’Oréal | UNICEF | Nissan | Audi | Nestlé | Unilever | SEAT | Bacardi | WWF | Birdlife | Red Cross| IBM | Visit Finland | Business Finland | Clear Channel | Twinings | Old El Paso | Pernod Ricard | Sinebrychoff | Hartwall | Biocodex | GlaxoSmithKline | Bayer | Oriola | Baltic Sea Action Group | Association for Substance Abuse Prevention | Association for Mental Health | Battery Recycling | Orion | Orifarm | Hedin Automotive | Nokia | Huawei/Honor | DNA | Hewlett-Packard | Cleantech Finland | Food from Finland | Zmarta | Bonnier | Radisson | Ilmarinen | Elo | Lähitapiola | Korkia | Skanska | The Finnish National Post Office | Helsinki Regional Transport Authority | Evangelic Lutheran Church of Finland | Social Democratic Party of Finland | Huld | and many more |

IPG Mediabrands | TBWA\Helsinki | Taivas Ogilvy | Tillsammans Stockholm | Havas Worldwide | N2 Creative | JWT | Publicis | Porpoise |