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Originality In The Age Of AI
A four-part online short course exploring how originality, meaning and cultural relevance create value in a world where generative AI is increasingly accessible to everyone.
Four Fridays in October 2026 · Live online · 55 min/session · €195 + VAT
INTRODUCTION
Generative AI is making creative production faster, cheaper and increasingly accessible. When almost anyone can generate competent images, ideas, copy and concepts, what makes creative work valuable?
Originality in the Age of AI is a four-part live online short course about the things that may become more important—not less—as generative tools become commonplace: originality, cultural understanding, meaning, taste and human judgment.
Rather than teaching AI tools or prompting techniques, the course looks at the bigger creative questions behind them. Each 55-minute session combines a short lecture with examples and discussion.
THE FOUR SESSIONS
01 — Why Originality Matters
What does originality mean, and why does it create value? What happens when competent creative output becomes abundant?
02 — Culture, Meaning & Relevance
Why context, cultural understanding and meaning matter in creating work that connects with people—and why relevance can't simply be automated.
03 — How AI Changes Creative Work
What happens to creative processes, roles and value when generation becomes fast, cheap and accessible?
04 — Taste, Judgment & Selection
When everyone can generate, knowing what is good—and what to choose, edit, reject and develop—becomes increasingly important.
PILOT EDITION · €195 + VAT
The pilot edition includes all four live sessions. Payment by invoice or credit/debit card.
Registration details coming shortly.
INQUIRIES: harri@porpoise.fi
AFTER THE COURSE, YOU SHOULD HAVE:
A clearer perspective on what originality means in an AI-enabled creative environment
A framework for thinking about culture, meaning and relevance in creative work
A better understanding of where AI changes the creative process—and where it doesn't
New ways of thinking about taste, judgment, selection and creative value
Ideas you can apply to your own creative, strategic or marketing work